Creative Radio Advertising diplomas launched:
Riviera Media Group (RMG) in conjunction with The London College of Music (LCM), announce the launch of the first diplomas specifically testing Creative Radio Advertising. The exams have been endorsed by the UK’s Radio Advertising Bureau (RAB) as an industry benchmark for creativity.
The four diploma levels target anyone who might be interested in exploring radio advertising, to top professionals already employed in this area.
The exams were created by RMG who are exclusive learning partners to the LCM. Learning content will be available via workshops, one-to-one training, online and by smartphone/tablet apps.
The examinations were successfully piloted at Capital Radio (Global Media) in March 2012, testing knowledge and ability in: Understanding radio advertising, Creative writing, Sonic branding, Recording techniques (studio & location), Editing and production, Voice production and management, Audio psychology & psychoacoustics, session management and Media law & ethics.
The qualifications can currently be taken at numerous exam centres in almost 200 countries around the world.
Further radio examinations in “The Creative-led Sell” and “Sonic Branding” will be launched Q4 2012.
You can download the syllabus (pdf) here: CRA syllabus v1
For more information, contact us here.